We provide strategic consulting as well as governance and support in the design and maintenance of centralised investment propositions for wholesalers operating in the adviser and the direct-to-consumer markets. This includes current propositions, legacy business and the design of future offerings.

We provide services to asset managers. Asset managers can license the output of our research by subscribing to a marketing licence. This enables them to reproduce our ratings and factsheets in their marketing, sales and information provision. Asset managers are not obliged to subscribe to marketing licences. We research funds from across the open-ended fund universe. As at the end of 2019, Square Mile had assessed funds from 90 asset managers active in the UK.

For us there is only one way to deliver rigorous and insightful qualitative research and that is to invest in professional, qualified and experienced people. For this reason alone we have built one of the strongest and most respected qualitative investment research teams in the UK. Our analysts focus on investment research and meet regularly with fund managers to understand how those managers work, how they think and how they react to markets. We listen, we observe, we test, we challenge, we discuss, we deliberate and we form opinions. Finally, we publish our research and our views. These are based on clearly articulated outcomes and objectives, from which adviser firms can identify suitable funds to meet the needs of their clients.

We hope the result of this work is evident in our Academy of Funds. The Academy includes active and passive open-ended funds drawn from across the whole market, which are regulated or recognised by the FCA and available for sale to UK retail investors. The Academy is free to access for adviser firms and you can access it here.