With an ageing population putting greater pressure on NHS resources and retirement income, it would be nice to be rewarded for living a healthy lifestyle and for starting to save earlier. This would hopefully allow individuals the opportunity to take full advantage of their later years by being in good health and having the income to meet their lifestyle aspirations. UK insurer, Vitality, has an innovative business model allowing those trying to live a healthier lifestyle the opportunity to benefit from lower insurance costs and other rewards.

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