There are the obvious attractions to the Asian region, such as favourable demographics, growth in urbanisation and economic expansion. The region is home to a varied selection of countries with a broad range of economic and political characteristics. This includes wealthier, highly developed nations such as Japan and Korea as well as those which are in the early stages of their development such as Pakistan and Vietnam. The region also includes countries with strong demographics and a consumption hungry middle class such as China and India.

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